Job Description

Company Description

Pure Southern Water is a family-owned water filtration company dedicated to providing the highest quality water for families and homes. We specialize in selling, servicing, and installing water softeners and drinking water products, including 5-stage reverse osmosis systems. Our mission is to ensure clean and safe water through our services, complemented by free in-home water testing. Our focus is on enhancing the well-being of our community with top-notch water filtration solutions.

Role Description

This is a part-time on-site role for a Digital Marketing Specialist, located in Nashville, TN. The role involves creating and managing digital marketing campaigns, overseeing social media marketing initiatives, analyzing web analytics, and executing online marketing strategies. The Digital Marketing Specialist will be responsible for improving the company's online presence and enhancing customer engagement through various digital platforms.

Qualifications

• 2+ years proven experience managing paid social media advertising (Facebook Ads, Instagram, TikTok).
• Experience in video content creation and editing for marketing purposes.
• Understanding of branding fundamentals and ability to collaborate with design and website teams.
• Proficiency in Web Analytics tools and techniques
• Comfortable with marketing technology and platforms ( Meta Ads Manager, TikTok Ads Manager, basic CRM tools ).
• Strong Communication skills
• Excellent project management and organizational skills
• Ability to work independently and collaborate with a team
• Experience in the water filtration or home improvement industry is a plus
• Bachelor's degree in Marketing, Business, or a related field

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