Job Description

Senior Specialist, Marketing Automation

Zelis is looking for a Senior Specialist, Marketing Automation, to join our SmartShopper Member Marketing team. The ideal candidate will bring hands-on experience with Salesforce Marketing Cloud, a strong technical foundation, and a passion for digital marketing execution. In this role, you'll support the development and execution of marketing automation campaigns across the member lifecycle. You'll help ensure we're using Marketing Cloud effectively to meet campaign goals, improve engagement, and drive measurable results. This role is well-suited for someone who enjoys rolling up their sleeves, managing day-to-day campaign tasks, and collaborating across teams to enhance campaign performance. Strong project management and process improvement skills are key to success in this position.

What you'll do:

• Partner with the Senior Marketing Manager to build and deploy email and SMS marketing campaigns and member journeys using Salesforce Marketing Cloud.
• Coordinate with the member marketing and Salesforce teams to support development requests, including platform connections and marketing automation setup.
• Collaborate with cross-functional teams such as business operations, product management, product design, data, and client performance to align campaign execution with business needs.
• Assist with day-to-day administration of the Marketing Cloud environment, including data quality checks, subscriber management, user access, and integrations.
• Contribute to technical discovery and QA for campaigns and multi-channel journeys, helping ensure smooth execution.
• Help implement solutions for monitoring inbox reputation and support deliverability best practices.
• Assist in developing and executing test-and-learn strategies, and track performance metrics to improve engagement and conversions.
• Support reporting efforts and use dashboards to monitor user experience and optimize campaign ROI.
• Provide input and support for landing page optimization with a focus on member engagement.
• Help manage vendor communications and assist with procurement coordination as needed.
• Support consistent UTM tagging and campaign tracking across channels.
• Ensure adherence to brand guidelines and digital marketing best practices in all campaign materials.

What you'll bring to Zelis:

• Bachelor's degree and/or equivalent professional experience (required).
• 3+ years of experience supporting digital products and marketing technology solutions in a B2C and/or B2B2C environment.
• Practical experience using Salesforce Marketing Cloud tools such as Journey Builder, Automation Studio, Web Studio, Email Studio, Mobile Studio, Audience Builder; familiarity with AMPscript and SQL.
• Solid understanding of digital marketing principles, including asset creation, optimization, and alignment with brand standards.
• Hands-on experience building HTML email templates (with dynamic content), launching SMS campaigns, and supporting landing page updates.
• Experience executing multi-channel journeys, including email and SMS touchpoints.
• Familiarity with Marketing Cloud integrations (FTP, API, SSJS, MC Connect) and the Salesforce ecosystem.
• Ability to contribute creative, solution-oriented thinking to marketing execution challenges.
• Working knowledge of data structures, data mapping, and subscriber data management.
• Experience monitoring performance metrics and reporting on campaign results; comfortable with email/SMS KPIs and performance trends.
• Strong ability to manage multiple tasks, prioritize deadlines, and work independently within a collaborative team environment.
• Skilled in research, troubleshooting, and practical problem-solving.
• Clear and effective communication skillsboth written and verbal.
• Detail-oriented, organized, and highly collaborative in working with cross-functional teams.
• Experience with PowerBI is nice to have.
• Ability to support Customer Acquisition Cost (CAC) optimization.
• Working knowledge of building components and managing creative in Figma.

Location and Workplace Flexibility

We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture, and all our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.

Equal Employment Opportunity

Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We welcome applicants from all backgrounds and encourage you to apply even if you don't meet 100% of the qualifications for the role. We believe in the value of diverse perspectives and experiences and are committed to building an inclusive workplace for all.

Accessibility Support

We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com.

Disclaimer

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities, duties, and skills from time to time.

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