At Shaker, business is personal. We help to connect people with jobs. A recruitment marketing pioneer since 1951, Shaker is a full-service agency specializing in highly customized communications and strategies for attracting and retaining the right talent...in the right places, with the right messages. That takes smarts and creativity. Ideas and innovation. That takes great people of many talents. And that is exactly what we have at Shaker. There is so much we can accomplish together. Join us.
As a Paid Ad Copywriter, you will be responsible for creating compelling and effective ad copy specifically for paid digital channels such as Google Responsive Search Ads, Meta, LinkedIn, and TikTok. This role is distinct from a general digital copywriter, as it focuses on driving clicks, conversions, and applications through short-form content with limited character counts. You must be adept at quickly adapting your writing style to fit different platforms' character limits and audience expectations, ensuring high compliance with ad policies and minimizing disapproval risks. The Digital Copywriter must be unafraid of tight deadlines and high workloads, writing and researching for multiple clients daily.
This role will sit within the Digital Media team and work to ensure recruiting marketing campaigns (PPC & SEM), and all paid media content is optimized. You’ll constantly push the limits of the copywriting to change the way companies and candidates connect.
Responsibilities:
Drive clicks, conversions, and applications through engaging ad copy.
Create short-form content tailored to paid platforms like Google Ads RSA, Meta, LinkedIn, and TikTok.
Measure success through CTR, conversion rates, and cost-per-acquisition.
Adapt writing style frequently is based on A/B testing and platform shifts.
Ensure high compliance with ad policies and minimize disapproval risks.
Collaborate with the digital and sales teams, and other stakeholders on digital copy projects.
Receive and implement feedback on copy effectively.
Handle tight deadlines, frequent iterations, and last-minute changes from stakeholders.
Write ads for recruitment marketing or talent acquisition, turning job requirements and employer value propositions into compelling, candidate-focused ads.
Experience & Skills:
At least 1-2 years of experience in SEO content writing and SEM marketing, with samples required.
Exceptional knowledge of Google Ads products and other SEO tools (SEMrush).
Strategic minded with strong analytical capability.
In-depth research skills with the ability to understand topics, audience segmentation, and keyword strategy.
Ability to write interesting and engaging content.
Excellent communication skills and ability to collaborate with internal project managers and stakeholders.
Data-driven and analytical thinking skills.
Extremely organized and able to work both independently and as part of a team.
Curious, quick to learn, and receptive to constructive criticism.
Highly methodical, accurate, and determined.
Excellent analytical skills (Google Analytics, SEO, SEM).
Ability to manage multiple deadlines in a fast-paced environment.
Recruitment marketing / HR technology experience beneficial.
...Are you looking to elevate your skills and grow as a technician, look no further! We recruit on behalf of a well-established company in the Power Generation industry that is currently expanding their team by adding another Generator Technician ANYWHERE in the state of...
...business and technology consulting for the automotive and manufacturing industries, is seeking a strategic and results-driven Senior Sales Director to lead professional services... ...including SAP implementation, integration, and managed services. Client & Industry Engagement...
...experts, data scientists, and digital solution designers to innovate in the health tech space.What You'll DoAs a Health Technology Consultant Associate, you'll be part of a small, agile team (typically 3 - 5 members) working to solve complex problems in the health tech...
...million people in developing countries. Nonprofit Leadership Internship: The role will give an insight into the key skills required to... .... This is a part-time 12-hours per week, 12 week, unpaid remote internship. If your availability is limited, you can work ahead...
...Director Of Education Diagnostics And School Psychology Nashville, Tennessee / Dallas, Texas / Ft. Worth, Texas Providers School Psychologist... ...Therapies Group, we are on a mission to revolutionize special education in the United States. We deliver results-driven therapies...